Affiliate Marketing Industry News Roundup 5-12-2020

Exercises to Help Relieve Stress

“No matter how much you enjoy your job or try to stay positive throughout the day, there will always be times when you’re stressed out and overwhelmed.

Stress happens, it’s natural.

So what can we do to help relieve mental and physical tension? Here are 3 things you can do to help yourself relax and conquer stressful situations.”

How affiliate marketing can help brands during uncertain times

“The affiliate channel hasn’t been immune to its challenges, particularly in the hardest-hit sectors, travel and finance. We’ve seen clients reduce budgets and scale down affiliate programmes because their business has paused, or they can’t keep up with increased demand. Whereas other clients are increasing spend and testing new partnerships. We are ensuring our clients and partners are well equipped to deal with these changes. The consistent advice is, where possible, keep your affiliate programme running, and here are three reasons why.”

Seven essential affiliate program key performance indicators

“As the world of affiliate marketing continues to change amidst the coronavirus crisis, now is the perfect time to take a moment to review your affiliate marketing strategy. It’s also the perfect time to start a new one if you haven’t already.

Here we’ll explore the areas you should really be focusing on when either assessing an affiliate program or identifying things to add into a new strategy, including what a key performance indicator is in the field of affiliate marketing, which KPIs you should be monitoring frequently and how to set KPIs properly.”

In Conversation: Piggy

“For today’s In Conversation, we spoke to Karl Wood, managing director, EMEA at Piggy on how the company is adapting to the current climate.”

Product Discovery, Improved! CJ’s New Product Search API

“Last year, we completed a network-wide migration to our new Shopping Feed and Travel & Experience Product Feed formats that standardized product-level data for advertisers and publishers. As a result of that project, we’re now pleased to announce the exciting launch of our new state-of-the-art Product Search API—built on the robust data infrastructure laid by our industry-standardized product feeds.

We designed these tools to help publishers easily enrich site content for the most optimal consumer experience, discover new products that align with promotional style and content, and improve organic search rankings.”

Seven essential affiliate program key performance indicators

“As the world of affiliate marketing continues to change amidst the coronavirus crisis, now is the perfect time to take a moment to review your affiliate marketing strategy. It’s also the perfect time to start a new one if you haven’t already.

Here we’ll explore the areas you should really be focusing on when either assessing an affiliate program or identifying things to add into a new strategy, including what a key performance indicator is in the field of affiliate marketing, which KPIs you should be monitoring frequently and how to set KPIs properly.”

What Impact data reveals: 2020 benchmarks for 6 top verticals during the COVID-19 crisis

“COVID-19 has affected nearly every facet of our lives — consumers are spending differently and businesses are restructuring the way they operate. We know things have changed dramatically, but we wanted to find out from the data exactly how they have. To do that, Impact’s data scientists conducted week-over-week analysis to find out what trends have emerged as a result of the virus and establish useful benchmarks.”