Affiliate Marketing Industry News Roundup 5-5-2020

“We have some exciting news for program managers! We are now partnering with Publisher Discovery, an amazing tool that helps you find new affiliates. Their platform allows you to enter your domain as well as those of your competitors in order to find affiliates who are a great fit for your brand. AI is used to rank and match these affiliates to an advertiser’s specific needs – all in a clear and easy to use interface.”

Incrementality in affiliate marketing 101

“How brands define incrementality varies; it is not a one-size-fits-all approach. This is because a ‘desired outcome’ is different from one brand to the next.”

Affiliate Marketing Opportunities You Should Seriously Consider

“Many eCommerce companies are set to flourish during this era of increased online shopping, presenting excellent revenue potential in products, and services that best meet the shelter-in-place customers’ needs. Among the top categories set to weather the impact of COVID-19 are home and garden, food, delivery, health, financial, insurance, and education, to name but a few.

Today we’d like to present five affiliate programs to you — each of which represents a niche we recommend you seriously consider.”

What influencers can expect from brands amid tightened budgets

“As an influencer, it’s understandable to be concerned at the moment, as marketing dollars appear to be drying up as a result of the COVID-19 pandemic. Amid economic uncertainty, some brands are delaying campaigns, suspending affiliate programs, and even canceling influencer spend.

As concerning as these actions may be, they don’t signal the end of all influencer programs across the board. Many brands know that they need to invest in influencer programs for them to be successful, so there are still plenty of opportunities for influencers in this environment. The key is to maintain the flexibility to work with brands in different ways in this new era.”

Partnerize Acquires BrandVerity to Strengthen Brand Safety Protection

“Partnerize has acquired BrandVerity ensuring strong brand protection and compliance for clients across its platform.”

Awin Talks: Coronavirus and its impact on the affiliate industry, Awin Access discussion, and an interview with Furloughed Foodies

“We look at the key e-commerce and affiliate trends we’ve tracked during the COVID-19 pandemic, as well as discuss Awin Access and interview Chloe Hall.”

The Grass Is Greener on the Other Side: Publishers Need to Move Beyond Amazon

“Maybe it’s the result of the Covid-19, or maybe that merely accelerated the inevitable. Yet another move by Amazon to leverage its dominance at the expense of those who helped them build the beast.

There is no denying the global power of Amazon. With a healthy dose of fear and skepticism already present among many DTC marketers and leading global brands, the Covid-19 virus has further exposed the power Amazon has over digital publishers dependent upon its ecommerce dominance to monetize their published content.”

AIM Partner Interview: Upsellit

“There are many different partner types in the affiliate industry, this is a known fact. However, there are even more types than most realize, going beyond the Coupon, Loyalty, Content, Media, and Sub-Networks we are all used to hearing about.

A different type of partner is out there. A partner that offers businesses the tools they need to be successful without the hefty price tag. The perfect example of this type of partner is UpSellit.”

Affiliate marketing through the crisis

“Awin UK Client Partnerships Director Rosalyn Berrisford shares how to make the most of marketing activities during this crisis as consumer demand online soars.”

Affiliate Crisis Marketing: Are You Paying for Canceled Orders?

“Affiliate marketing is incredibly resilient. The advantage this channel offers during a crisis is tenfold.

Unlike other advertising channels that measure cost per click or cost per impression, affiliate marketing is based on a cost per action (CPA) payment structure. Meaning you only pay for converted sales and leads….well you should only be paying for converted sales and leads.

In this video, Jamie of JEBCommerce explains that because supply chains are interrupted right now some consumers are finding their delivery time takes longer and are cancelling their orders.”