Affiliate Marketing News 4-14-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
How to Make Affiliate Marketing Easier (For the Enterprise-Level Publisher)
“To keep your clients happy and maintain your stellar reputation, you’ll want to have the most recent, highest-quality data on your site as quickly as you can.
This is a great goal, but it can definitely mean hours of stress and tedious work. How can FMTC help you streamline your process to be more efficient and save man hours? Here are a few ways we help publishers reach their goals and maintain their sanity.”
Source: FMTC
Adapting to COVID-19 and Growing Together with Affiliate Marketing
“As digital marketing initiatives are being constrained or paused due to budget cuts, online retailers are leveraging the cost-effective value of affiliate marketing ever more so to help reach today’s consumer and fuel online revenue growth.
Here are some examples demonstrating how affiliate programs are empowering growth for online retailers amidst the coronavirus pandemic:”
Source: linkconnector BLOG
“6 strategies for resilient partnerships through the coronavirus crisis”
“Our first priority is to listen and determine where we can provide support as many of us face unprecedented challenges. Some have been gutted by the crisis, others overwhelmed with demand. Still others are stymied by supply chain disruption. Everyone is doing the best they can in a business landscape turned upside down.
In this new reality, we’re also seeing smart creative thinking and level-headed strategies worth sharing. Here are just a few best practices for maintaining successful partnerships between advertisers and influencers, media houses, affiliates, ambassadors, and other referral partners to help everyone maintain healthy partnerships in a trying time.”
Source: impact
Solid Tactics and Merchandising lead to 22% Lift over Best Month
“The past few months have been a challenging time due to the Coronavirus pandemic globally. Advertisers have struggled to find their footing amidst an ever changing economic market and health environment. The JEB team helped this Health & Wellness client have their biggest month ever in March, 2020, by doing the following things:”
Source: JEBCommerce
SmarterChaos Community Gives Back During COVID-19 Crisis
“In the climate of ever-changing news, one thing remains: People are hurting as a result of the COVID-19 pandemic.
Several of our family of clients have stepped up to help. We support them and we hope you do, too:”
Source: SmarterChaos
Q&A with Robert Glazer on effective affiliate marketing
“Robert Glazer is the founder and CEO of Acceleration Partners. Here is the Q&A Session we had with him.”
Source: Acceleration Partners
Why Recessions Give Rise to CPA
“You may not know this, but TUNE built our first product on the back of the 2008 financial crisis, now known as the Great Recession. In the two years following, we saw the largest percentage growth we have ever seen as a company. Over the years, entrepreneurs and executives alike asked me why I thought this was the case. Now, the impact of COVID-19 on our culture, unemployment rate, and economy has me reminiscing on that time.”
Source: PerformanceIN
If you have an affiliate industry story to share, let us know!