Affiliate Marketing Industry News Roundup 3-17-2020

“As concerns around the coronavirus (COVID-19) heighten, so does fear that a recession – and tightening consumer habits— in the global economy will be a foregone conclusion.

Anticipating reduced sales, some businesses are inclined to cut back on variable costs, including marketing. However, what we know from decades of experience – as well as what numerous research studies have shown – is that companies that cut their marketing spend during a recession are not only in a far less competitive position when the economy recovers, they typically see significant sales and income decline in double figures.

Many leading brands, especially those who have gone through at least one recession and come out the other end a stronger, more successful company, have learned that shifting their marketing dollars toward performance-based marketing channels, including affiliate marketing, is the most strategic approach to managing costs, capturing lost in-store traffic and maximizing their return on ad spend (ROAS).”

Partner With These Ship-shape Instagram Influencers for Spring Cleaning Season

“Soon it will be time for those springtime purges, re-orgs, and refreshes, which means consumers are looking for tips, inspiration, and products — ideally all in one place! Now’s a great time to partner up with one of our type-A content creators to rejuvenate your revenue. Or scour the Partnership Cloud’s Enhanced Discovery function, where you’ll find all kinds of influencers to promote your brand and tap into spring fever.”

The Affiliate Experts Weigh In: 2020 Predictions [Download]

“As quickly as it came, 2020 continues like a bullet on its trajectory to become history. Yet in the span of three short months, the world has collectively faced trials and triumphs—so much so that it’s already made this year feel somewhat unprecedented. It has also served to reinforce the collective need for continual advancement in both technology and strategy.

In many ways, the affiliate channel is following this same rapid trajectory—advancing technology to accommodate consumer need and advancing strategies that help marketers meet these needs head on.

It’s this spirit that ignited our wonder regarding the immediate future of affiliate marketing. Where is the channel headed and what are the trends and predictions?”

Making the Case for Affiliate [Video]

“What’s the best way to talk about the affiliate channel and your role as an affiliate marketer with others in your organization? Learn a few tried and tested techniques to champion for the channel and make the case for greater investment in the affiliate channel.”

How has affiliate marketing changed over the years?

“Compared to even 10 years ago, the affiliate marketing landscape has changed drastically. But what if we look even further back than that?

In such a fast-paced industry, we can forget how much changes in such little time. That’s why today, we’re turning to four experienced affiliate marketing heads.”

How to Acquire New Customers with Affiliate Marketing

“The affiliate channel is often seen as the most efficient digital channel, not as an avenue to reduce blended costs.

But that doesn’t mean we stop finding ways to make affiliate marketing even more efficient.

Our insider secret to acquiring new customers is to secure prime affiliate real estate.”

Coronavirus Update: Postponed/Cancelled Performance Marketing Events

“Due to the potential peak of COVID-19 Coronavirus, several major performance marketing and digital marketing conferences in Europe, US and APAC have been impacted, leading to postponements and cancellations. Get the latest on the major shows and whether they are running right here.”

Awin Group events canceled until end of June 2020 due to COVID-19 Coronavirus

“As the situation continues to evolve, we feel it is irresponsible to bring together large groups of people from across the globe. Therefore we have made the decision to cancel all Awin Group events and training that were due to take place between now and June 30, 2020, globally – including ThinkTank US 2020 and the 2020 Network Awards. At this time, ThinkTank US and the Network Awards will resume in 2021, but should there be any further changes to this we will provide an update.”