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Learn More About the CCPA and How it May Affect You

What is the CCPA?

CCPA stands for California Consumer Privacy Act. In a similar spirit to the GDPR, this act prevents businesses from selling certain types of information from consumers without their consent. Consumers can choose to opt out of the sale of their personal information.

According to the American Bar Association, provisions include a consumer’s right to know, right to delete, right to opt out for sale of personal information, right to opt-in for sale of personal information of minors, and non-discrimation for exercise of consumer rights.

When does the CCPA become effective?

The CCPA becomes effective as of January 1, 2020. If you haven’t read up on the act and what it means for your business, now is a great time to make sure you’re aware of what this means for you. According to TechCrunch, there is also a six-month grace period before enforcement begins.

How does this affect my business?

For our US audience, the CCPR may hit closer to home than the GDPR. If your business is based in California or you have consumers in California, you’ll need to make some adjustments.

According to CNBC,

“The bill grants rights to California residents to be informed about how companies collect and use their data, and allows them to request their personal data be deleted, among other protections. The law would apply to all businesses in the state that generate annual gross revenue over $25 million; derive at least half of their annual revenue from selling customers’ personal information; or that buy, sell or share personal information from at least 50,000 consumers, households or devices. Researchers estimated that as many as 75% of California businesses earning less than $25 million in revenue would be impacted by the legislation.”

While this bill only provides for California-based businesses and consumers, it may be easier to provide these allowances to everyone rather than struggle with tiers or different systems.

Will this affect my paid ads?

Like many businesses, if you currently use paid advertising, you may be curious how this may affect your ability to see demographics and other types of information about your audience. According to privacypolicies.org, “The CCPA sets a broader definition for personal information, now including metrics like geolocation, personal identifiers, psychometric data, inferences about the consumers made by the company and internet browsing history.”

Google explains a little bit of their ad restrictions:

“When Google Ads operates under restricted data processing, Google will restrict how it uses certain unique identifiers and other data processed in the provision of services. For example, Google will disable adding to or updating remarketing lists using data to which restricted data processing applies. Ads with third-party ad tracking or third-party ad serving will continue to serve under certain circumstances as detailed in the Google Ads help center.”

Where can I learn more about the CCPA?

Uncertainty about the CCPA and how it will affect business is certainly happening right now. If you’re looking for more information, here are some great places to start:

Also, please check out more of our sources below for more details.

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