Newest PMA Release – Performance Marketing Glossary Update

The Performance Marketing Association has released a revised version of one of their most downloaded resources – the Performance Marketing Glossary. This was completed by the Industry Advancement Council, chaired by Choots Humphries, the co-founder of LinkConnector.

The 2019 update consists of 250+ terms, acronyms, and abbreviations used in affiliate marketing. Examples of new terms and definitions include:

• Coupon Attribution
• Cross-Device Tracking
• General Data Protection Regulation (GDPR)
• Intelligent Tracking Prevention (ITP)
• Parallel Tracking

The updated glossary is now available for anyone to download:

Performance Marketing Glossary

Read the full PMA post here!