Merchant Spotlights
FMTC Featured Merchant: eyebobs
May 26, 2022
March 20, 2024
This week in FMTC’s Affiliate Roundup: ShopMy makes significant strides in the influencer marketing space, while Mitgo does the same for fintech. Brush up on FCC rules and the market landscape with major players in the space. Finally, advertising giants Meta and Google’s recent refunds leave some scratching their heads.
M&A, New Entrants, & Raises
ShopMy lands $18.5M to help influencers earn more money from promoting products
ShopMy, which monetizes product recommendations, raises more than $18 million.
Source: TechCrunch
Mitgo Group’s Strategic Move to Revolutionize Fintech in Affiliate Marketing
Mitgo Group’s latest acquisition solidifies its position in the fintech landscape.
Source: Mitgo
Best Practices, Explainers, & Opinions
Market Landscape Map: Affiliate Tech
Explore the evolving affiliate marketing landscape and its tech in depth.
Source: Martech Record
The Turf War Between PR and Affiliate Marketing
PR and affiliate marketing blend, showing adaptability in digital marketing.
Source: AM Navigator
The FCC Impact On Lead Buyers And Sellers (Part 2)
How leaders adapt, update contracts, and navigate consent collection with new FCC rules.
Source: The PMA
Affiliate-Adjacent
Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
61% of marketers anticipate difficulties collecting third-party data and prepare for a privacy-centric approach.
Source: Marketing Dive
There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices
Meta and Google have been unexpectedly refunding advertisers — “pure misappropriation” on their part.
Source: AdExchanger