Tech Corner
FAQ: FMTC Merchant Services
October 26, 2023
February 27, 2024
This week in FMTC’s Affiliate Roundup: Let the PMA know your thoughts on their goings-on. Influencers are failing to disclose ads, and the industry is worse for it. Meanwhile, e-commerce meets e-sports, retail media ad spend jumps, and Pinterest launches a shoppable TV show.
Features
What Do You Want To See From The PMA?
Make your voice heard on the PMA’s current and potential initiatives.
Source: The Performance Marketing Association
Case Studies, Profiles, & Awards
Influencers who fail to disclose ads are ‘tarnishing industry and brands’
An EU study finds four out of five influencers fail to properly disclose ads.
Source: Marketing Tech News
The Future of the Funnel in Affiliate Marketing, According to Brands
Among this study‘s findings: 88% of e-commerce brands consider the affiliate funnel important.
Source: Hello Partner
Best Practices, Explainers, & Opinions
When Did Affiliate Marketing Become Hip?
This writer explores how and when affiliate hit the mainstream.
Source: MediaPost
The opportunities of retail media: How the affiliate marketing channel can support
With global retail ad spending projected to exceed €150 billion in the next three years, where can affiliate fit in?
Source: The Drum
Affiliate-Adjacent
SCUTI Raises $10 Million To Grow In-Game Ecommerce
Source: AdExchanger
As Pinterest Dives into ‘Shoppable-Streaming’, Could Other Platforms Follow?
Pinterest invests in long-form content with a shoppable streaming show.
Source: Hello Partner