Affiliate Roundup: Expert Affiliate Advice, TikTok and the Holidays, and More

This week in FMTC’s Affiliate Roundup: Experts give affiliate best practices, TikTok proves to be a driving force for holiday purchases, and a few new entrants to the scene make headlines.

Best Practices, Explainers, & Opinions

Commerce journalism is the future (yes, for b2b too)

Why affiliate marketing is poised to become even bigger.

Source: PR Week

The Data Challenge | Why Bigger Isn’t Necessarily Better

The APMA’s founder discusses “the lifeblood” of affiliate.

Source: Affiverse

How to Create Affiliate Product Reviews (With the Help of ChatGPT)

A beginner’s guide to writing affiliate content.

Source: Geniuslink

M&A, New Entrants, & Raises

Lolli raises $8M Series B to expand its bitcoin and cashback rewards to enterprises

Lolli has raised almost $30 million.

Source: TechCrunch

Linktree acquires link-in-bio platform Koji in its second investment of the year

Linktree also acquired Bento halfway through the year.

Source: TechCrunch

Events, Webinars, & Podcasts

Profitable Performance Marketing Podcast — 9 Often Overlooked Affiliate Management Basics

Host Jamie Birch explores easy-to-miss basics of affiliate management.

Source: RSS.com

Affiliate Marketing Podcast — 3 Important Lessons for Affiliate Managers

Host Lee-Ann Johnstone recaps a successful webinar on the topic.

Source: Affiverse

Affiliate-Adjacent

TikTok becomes a driving force behind holiday shopping decisions

Gen Z women are the most likely to use the app before making a purchase.

Source: Digital Commerce 360