Affiliate Roundup: Podcasts, PMA Nominations, Projections for Holiday, and More

This week in FMTC’s Affiliate Roundup: Give these podcasts a listen to learn more about Martech Record, full-margin shoppers, Awin’s evolution, and more. Meanwhile, don’t miss out on nominating affiliate industry leaders for the PMA Board of Directors this month. Finally, Adobe and Google have some major updates.

Events, Webinars, & Podcasts

2024 PMA Board Of Directors Nominations Open

Nominations are now welcome for the five seats up for grabs, to begin duties in January.

Source: The Performance Marketing Association

Exploring Affiliate Trade – with Martech Record

The founder of Martech Record speaks about the industry past and present.

Source: Affiverse

Reaching discount buyerswithout risking full-margin acquisition

A three-step strategy to maximizing revenue without jeopardizing full-margin shoppers.

Source: RSS.com

A new vision for affiliate marketing with the Awin board

Awin execs discuss the recent — and forthcoming — evolution of the affiliate platform.

Source: Awin

Smooth Operator, Season 1, Episode 3 — Breton Fischetti, Vice President of Commerce at Recurrent Ventures

Recurrent Ventures’ VP of Commerce walks us through his career journey.

Source: Martech Record

Affiliate-Adjacent

Google restricts click trackers for Google Ads

In Google’s latest change, only approved click trackers are allowed — otherwise, your ads could be rejected.

Source: ShareASale/Awin

Adobe forecasts online holiday spending will exceed $221 billion

The latest holiday spending projections show an almost-5% increase YOY.

Source: Digital Commerce 360