Affiliate Roundup: Publishers vs. Affiliates, SaaSquatch, App Shopping, and More

This week in FMTC’s Affiliate Roundup: Lots of statistics this week as we look at the power of Pinterest, commission, and app shopping. CJ and impact.com announce new mergers and acquisitions, while Adam Riemer makes an argument for affiliate and SEO. We also look ahead at holiday shopping spending.

M&A, New Entrants, and Raises

Tyroo & CJ Announce Partnership to Launch Performance Marketing Platform for APAC

This multi-year partnership offers over 1 billion shoppers to advertisers in the region.

Source: Commission Junction

impact.com acquires SaaSquatch to help brands gain higher ROI through customer advocacy

The acquisition marks a move into referral marketing.

Source: impact.com

Best Practices, Explainers, and Opinions

Affiliates Refuse to Work With 0% Commissions

Other key insights from the UK Affiliate & Publisher Report 2023 indicate that the term “publishers” is preferred over “affiliates,” despite “affiliate marketing” being the space’s term of art.

Source: Hello Partner

How publishers can regain traffic and revenue with affiliate marketing

Making an argument against forgoing affiliate content for SEO purposes.

Source: Search Engine Land

Affiliate Adjacent

Pinterest Marketing, Advertising, and Statistics for 2023

Among these interesting statistics about the social network with 10 million unique monthly users: The average revenue per user in North America rose by 20% last year.

Source: Martech Zone

TikTok Replaces ‘Storefront’ with ‘Shop’

The new TikTok shop is an all-in-one shopping interface for the popular app.

Source: Practice Ecommerce

77% of retailers believe apps drive store and website traffic

Four hundred and fifty marketers were surveyed — here are some findings.

Source: Business of Apps

Deloitte: Holiday ecommerce sales to grow this season

The organization predicts total spend to top over $1 trillion and a half.

Source: Digital Commerce 360